eCandy and Nestle USA Announce Strategic Partnership

March 28, 2003
/ Print / Reprints /
ShareMore
/ Text Size+
eCandy.com, Inc., a leading Web-based 'e-tailer' focused exclusively on offering confectionery products, announced today the formation of a strategic partnership with Nestle USA, whose Chocolate & Confections Division is one of the largest in the world, with annual sales of $1.3 billion.

eCandy is now the only Web site in the confectionery category actively promoted and supported by Nestle USA through marketing, advertising, and customer service initiatives. Nestle USA (www.NestleUSA.com) will prominently display eCandy on its website as the destination to purchase Nestle chocolate and candy products. Consumers are currently unable to purchase products on the Nestle USA website. eCandy will also appear on other Nestle USA brand's sites such as Perugina.com, Wonka.com, Butterfinger.com, and Wonderball.com.

eCandy will be selling numerous Nestle products including Butterfinger, Crunch, Baby Ruth and Raisinets under the company's retail chocolate brands; Nerds, Pixy Stix, Gobstoppers and Lik-M-Aid Fun Dip under the Willy Wonka Candy Factory brand; and the Perugina Brands of America line of fine chocolates, such as Perugina, After Eight and Quality Street. Consumers and retailers who contact the Nestle USA customer service department in search of a Nestle product will be directed to the eCandy Web site to order the desired product. eCandy will also work with Nestle to create interactive marketing techniques and campaigns to enhance the online candy shopping experience for consumers worldwide. Both companies will research and test electronic marketing techniques on their Web sites. (Contact www.ecandy.com for further information.)

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering December 2014 Cover

2014 December

In the December 2014 issue of Food Engineering read about our Fabulous Food Plant feature on the Chelten House, a new facility in Las Vegas.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.