Combi's HL-350SA semi-automatic horizontal loader allows companies to automate the horizontal loading of product into manually erected cases. The unit adapts to upstacking, downstacking or progressive collation and occupies a footprint of less than 50 sq. ft. Empty cases are erected and placed in the machine manually. The system automatically collects the product, creates a pack pattern and loads the products into the erected case. A cradle holds the case in place for loading, automatically turns the filled case 90 degrees and releases it into a product take-away conveyor.