Land O' Lakes jumps on opaque bottle bandwagon

March 22, 2003
/ Print / Reprints /
/ Text Size+

A growing body of scientific research supports what consumers already knew: ultraviolet light degrades the flavor of milk, and the translucent, high-density polyethylene (HDPE) jugs favored by dairy processors hastens the oxidation that causes flavor degradation. By adding white pigment to resin blenders to create opaque HDPE, dairies in the northeast (H.P. Hood) and southeast (Dean Food and Flav-O-Rich) have realized strong sales growth in recent years thanks to a better-tasting product.

Now Dean is bringing opaque milk containers to the Upper Midwest through the Land O' Lakes brand. "Because research shows that oxidation degrades milk's taste and its nutritional value, we developed FlavorTight packaging," says marketing chief Pat Graiziger of Dean Foods North Central Inc., Minneapolis. "The whole market is going to go white or some other color," adds another Dean official, despite increased production, handling and changeover costs.

Dean began rolling out half-gallon and gallon versions of the new Land O' Lakes jugs in August, supported by print ads in publications in the Dakotas, Minnesota, Wisconsin, Nebraska and Wyoming. The "Milk is better in the dark" tagline is complemented with the copy, "Keeps light out. Keeps nutrition and fresh taste in."

The packaging is being phased in at four former Land O' Lakes fluid milk plants in Minnesota and the Dakotas. Dean purchased the plants last year and formed a joint marketing partnership with the dairy cooperative.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

FE October 2014 Cover

2014 October

The October 2014 issue of Food Engineering explores companies that have successfully grappled with "the new business reality" and are coming to terms with it being here to stay. Also, read about the work going on behind the scenes to keep FSMA on track.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.