Manufacturing News

Packaging weight-loss resolution met two years early



Kraft Foods has greatly reduced its use of packaging materials in a variety of products with its Packaging Eco-Calculator, a tool that helps designers create efficient packaging. Source: Kraft Foods.


Kraft Foods set out in 2005 to lose weight in packaging materials throughout its supply chain. Starting the year 2010 off right, the company finds it has eliminated 150 million pounds of excess packaging, exceeding its goal two years ahead of schedule.

According to Jean Spence, executive vice president, research, development & quality (RDQ), employees were creative in finding opportunities to reduce packaging material while assuring convenience and safety. “We’ve invented a tool to help us design more efficiently. And we’re finding smarter source materials, reducing our footprint and thinking differently about packaging end of life,” she adds.

The greatest opportunity to influence the environmental impact based on a package’s size is early in the design phase. Kraft developed its Packaging Eco-Calculator-a tool that helps designers create efficient and optimized packaging.

Oscar Mayer Deli Creations packaging was redesigned with 30% less paperboard, uses less shelf space and is expected to keep 1.2 million pounds of packaging out of landfills per year. In addition, according to Perfecto Perales, senior director for RDQ packaging research, Kraft reduced headspace in Oreo Cakesters packaging, resulting in a 12% smaller carton. 

In Europe, the removal of packaging layers from Milka chocolate bars decreased package weight by 60% and eliminates 5.7 million pounds of packaging material per year. In Australia, Kraft salad dressing bottles were redesigned to eliminate more than 100,000 pounds of plastic per year, and more bottles can be shipped per truckload.

In addition to design changes, material changes can have an impact. In the UK, Kraft sells Kenco coffee in refill bags to complement glass jars. The bags use 97% less packaging material by weight than a new jar and less energy in the packaging conversion process. In North America, Maxwell House, Yuban and Nabob coffee brands are now packaged in composite paperboard that weighs 30% less than the former cans. The paperboard uses 50% recycled content and is expected to eliminate 8.5 million pounds of packaging.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Food Engineering's Food Automation & Manufacturing Conference and Expo 2015

Images from Food Engineering's Food Automation & Manufacturing Conference and Expo in Clearwater Beach, Florida, April 12-15, 2015. The event brought food and beverage processors and suppliers together to gain valuable information on the latest trends and technologies in manufacturing, automation, sustainability and food safety.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering May 2015 Cover

2015 May

The May 2015 issue of Food Engineering explores effective tools for hitting manufacturing targets. Also, read how processors are looking for faster ways to detect harmful pathogens in food and beverages without sacrificing accuracy or reliability.

Table Of Contents Subscribe

Plant Facility/Site Issues

What issue about your current plant facility/site keeps you up the most at night?
View Results Poll Archive

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.