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People & Industry News: March 2011

March 1, 2011
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Campbell Soup Company announced a new North American management team for its healthy beverages, soup and simple meals businesses. The team reports to Sean Connolly, president Campbell North America. The new members include Ed Carolan, vice president and general manager, soup and simple meals; Tim Hassett, senior vice president, sales, Campbell North America; Darren Serrao, vice president and general manager, beverages and breakthrough innovation; and Chris Slager, vice president and general manager, North America foodservice.


Sara Lee Corporation’s board of directors agreed to divide the company into two separate, publicly traded companies. The separation is expected to be completed in early 2012. Sara Lee’s North American retail and North American foodservice businesses (excluding the North American beverage business) will be spun off into a new public company that will retain the Sara Lee name. Its brands will include Sara Lee, Jimmy Dean, BallPark, Hillshire Farm, Chef Pierre and State Fair. The other yet-to-be-named company will consist of Sara Lee’s current international beverage and bakery businesses, as well as the North American beverage business. Its leading brands will include Douwe Egberts, Senseo, Pickwick, Maison du Café, L’OR, Café Pilão, Marcilla and Bimbo.


Sam Rovit joined Kraft Foods as executive vice president, strategy.


Frozen food maker Rich Products has acquired frozen dessert and ice cream cake maker Celebration Foods.


POWER Engineers, Inc. announced the addition of Darryl Wernimont to the company’s food, beverage and consumer products facilities team. Wernimont has more than 30 years of experience in conventional, extended-life and aseptic processing and packaging projects.


Sandridge Food Corporation was named the 2010 Refrigerated Foods Processor of the Year by Refrigerated & Frozen Foods (RFF) magazine.


PepsiCo, Inc. completed the acquisition of approximately 66 percent of the outstanding shares of Wimm-Bill-Dann Foods, a Russian branded food and beverage company for approximately $3.8 billion, increasing PepsiCo’s total ownership of Wimm-Bill-Dann’s to approximately 77 percent.

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