What goes with a donut?

November 1, 2011
/ Print / Reprints /
/ Text Size+
The donut shop experience can be replicated at home with Krispy Kreme’s three new coffee blends. Source: Krispy Kreme Doughnut Corp.

Just as gas stations morphed into convenience stores, donut shops evolved from coffee shops. Mindful of its roots, Krispy Kreme Doughnut Corp. is updating its java line, including an overhaul of the to-go bean bag.

The fresh-lock bags feature new graphics depicting different coffee-drinking occasions, including the office, at home and-where else?-a donut shop.

The overhaul also represents a scaling back, according to Lafeea Watson, media manager in Krispy Kreme’s Winston-Salem, NC headquarters. Instead of five varieties, the chain now packages Signature House, Signature Dark Roast and Signature House Decaf in 12-oz. bags. “We found there wasn’t a significant difference between the [former] bold and rich roasts,” she explains.

“Only about 20 stores in the country” sell the coffee bags, says Watson, not including Krispy Kreme’s 650 locations worldwide. And while competitors such as Dunkin’ Donuts have muscled their way onto grocers’ shelves, the number of brands in the retail coffee channel has surpassed critical mass, and Krispy Kreme is focusing on the Internet and its own stores for coffee sales.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering January 2015 Cover

2015 January

In this January 2015 issue of Food Engineering, we explore how robotics can play a role in pick-and-place, packaging, case packing and palletizing processes, and know where to implement robotic automation.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.