Regulatory Watch

GMA questions cereal study

August 6, 2012
KEYWORDS healthy foods
/ Print / Reprints /
ShareMore
/ Text Size+
The food industry is taking exception to a “Cereal Facts” study from the Rudd Center for Food Policy & Obesity at Yale University. In the study released last month, researchers agreed that cereal manufacturers are making healthier products but continue to advertise less-healthy, sugar-laden products. Grocery Manufacturers Association (GMA) says that’s not the case.
 
“Working through the Children’s Food and Beverage Advertising Initiative (CFBAI), America’s leading cereal companies have voluntarily adopted strict advertising criteria so that 100 percent of their ads seen on children’s programming promote healthier diet choices and better-for-you products,” GMA says. Under CFBAI, processors have reformulated products to reduce sugars, fats and sodium and to increase positive nutrients. Since 2007, sugar reductions in cereals have ranged from 10 to 25 percent, and today 86 percent of cereals advertised to children contain no more than 10 grams of sugar per serving.”
 
It’s a sensitive issue since much of the Washington-centered debate over childhood obesity has focused on food and how it is marketed. GMA says cereal companies have joined the food and beverage industry in accelerating efforts to provide parents with the products, tools and information they need.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

TYSON FOODS

Tyson Foods made headlines announcing the company intends to acquire Hillshire Brands in a deal valued at $8.55 billion. Do you think the acquisition for will be beneficial for meat and poultry processors?
View Results Poll Archive

Food Engineering

July 2014

2014 July

The July 2014 issue of Food Engineering features the 12th Annual Replacement Parts Survey. Also covered: OEE improvement steps and increased filtration cycle.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +