Packaging

Houston's high-rise gin

October 4, 2012
/ Print / Reprints /
ShareMore
/ Text Size+
Trans

The Woman’s Christian Temperance Union may be the only organization that has not saluted New Artisan Spirit Inc. for the design and execution of its Roxor gin bottle. The Houston brand owner has captured design excellence awards from the Institute of Packaging Professionals, American Graphic Design, National Association of Container Distributors and others for its skyscraper-shaped glass bottle.
 
“[New Artisan’s] Don Short had a vision of the bottle’s look, and our design and engineering group in Chicago took his vision and made it a reality,” says Suzanne Fenton, marketing director at TricorBraun. The packaging firm’s Mexico City office commissioned Pavisa, an artisan glass maker, to create the mold for the high-grade flint glass. Because the bottle is square instead of round, “the parting line had to be in a corner, which was the biggest challenge,” according to Fenton. The balance of frit in the glass sublimates yellow and red hues to render a clear, natural color. “It’s a beautiful, heavyweight glass,” she adds.
 
A former Coca-Cola marketer, Short founded New Artisan with Robert Del Grande, a Houston chef and restaurateur. A biochemist by training, Del Grande developed the recipe of botanicals such as grapefruit, lime, juniper and pecans that infuse the gin. Small-batch distilling is done at San Luis Spirits in Dripping Spring, TX.
 
Fewer than 60 boutique distilleries existed in the US a decade ago. Today, there are more than 200. Gaining retail space is perhaps micro distilling’s biggest challenge. Besides upscale restaurants such as Del Grande’s RDG Bar Annie, Roxor is sold through Spec’s liquor stores in Texas.  
 
For more information:
Suzanne Fenton, TricorBraun, 314-569-3633, sfenton@tricorbraun.com

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +