Manufacturing News

Americans say food production headed in right direction

However, widespread misperceptions remain

November 28, 2012
/ Print / Reprints /
/ Text Size+

Americans say food production headed in right direction

The US Farmers and Ranchers Alliance (USFRA) has released a new survey on Americans’ perceptions of food production, and the results reveal a population that feels positively about food production trends but lacks specific knowledge to support that sentiment.

Fifty-three percent of survey respondents believe food production is headed in the right direction—up from 48 percent in 2011—but 27 percent also admit to confusion over food they’re purchasing. Young adults (18-29 years old) are most often confused about food purchases at 38 percent, while 59 percent of respondents would like to know more about how food is grown and raised but don’t have the time or money to make it a priority. Sixty-eight percent of low-income households say they’d like to know more but don’t have the time or money.

While 84 percent of respondents believe farmers and ranchers are committed to improving how food is grown and raised, 50 percent think farmers and ranchers are missing from the media conversation about food, and only 47 percent have visited a farm or ranch in the past year. And while 73 percent cite doctors and nutritionists as the top influencers regarding their opinion of food overall, only 31 percent say that influence is based on how food is grown and raised.

For more information, visit

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering January 2015 Cover

2015 January

In this January 2015 issue of Food Engineering, we explore how robotics can play a role in pick-and-place, packaging, case packing and palletizing processes, and know where to implement robotic automation.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.