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McDonald’s will be the first national restaurant to add a sustainable seafood label to its packaging. Filet of fish sandwiches, made with Alaskan Pollack, will bear the Marine Stewardship Council’s blue “ecolabel” to signify that the seafood comes from sustainable suppliers. The Council has about 300 fisheries in its program, representing 12 to 14 percent of the world’s fisheries. Fisheries wishing to receive the certification can undergo a confidential pre-assessment for guidance on whether they’re ready for certification. Retailers such as Wal Mart and Whole Foods already use the Council’s label. Several similar organizations offer certifications as well.
The Food Defense Strategy Exchange (FDSE) is a forum for food defense professionals to interact and share their knowledge and experiences. At the most recent FDSE, a poll of attendees revealed that approximately two-thirds were either re-evaluating their existing food defense plan, or implementing new food defense plans. In this podcast, Don Hsieh, Director of Commercial and Industrial Marketing at Tyco Integrated Security, discusses this topic and other findings from the exchange, and offers some best practices to proactively protect a company’s brand from food adulteration.
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