Packaging
Packaging

Shake your bottle

right size packaging bottle
Four flavors of the diet aid Rightsize now are packed in single-serve pouches for on-the-go consumers. Source: Insight Beverages Inc.
Old ideas that clicked are tailor made for recycling, provided they have a contemporary twist. Exhibit A is a new single-serve smoothie pack from Insight Beverages Inc.
 
Two years ago, Insight acquired Lake Zurich, IL-based Rightsize, maker of an eponymous smoothie mix sold at retail in 20.5-oz. canisters. The mix is positioned as a meal-replacement diet aid. Followers of the plan can purchase a 20-oz. “blender bottle,” with a steel coil inside, to mix the powder with skim milk.
 
Protein levels and carb and calorie counts are similar to Carnation Instant Breakfast, the evaporated milk mix introduced in the mid-1960s. Instant Breakfast enjoyed moderate success when merchandised in grocers’ long-gone diet sections, but popular success came when it was moved to the cereal aisle.
 
Laurie Chapman, Rightsize’s brand manager, hopes the single-serve pouch composed of foil and PET will do for her diet aid what the cereal aisle did for Instant Breakfast. “It’s a more contemporary version of Instant Breakfast,” she says, “with all the convenience factors built in for people on the go.”
 
For more information:
Laurie Chapman, Insight Beverages Inc., 847-847-3139, lchapman@insightbeverages.com

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

IPPE 2015

The 2015 International Production and Processing Expo (IPPE) was held in Atlanta at the Georgia World Congress Center, Jan. 27-29. More than 30,000 poultry, meat and feed industry representatives attended the event to interact with the 1,288 exhibitors on the show floor that covered more than 490,000 net square feet. At the show exhibitors demonstrated innovations in equipment, supplies and services utilized by firm in the production and processing of meat, poultry, eggs and feed products.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

Food Engineering March 2015 cover

2015 March

In this March 2015 issue of Food Engineering, we explore how a surprise FDA audit could be serious if you're not recording key data.

Table Of Contents Subscribe

Plant Facility/Site Issues

What issue about your current plant facility/site keeps you up the most at night?
View Results Poll Archive

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Engineering Food Master 2015Food Master 2015 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.