Packaging
Packaging

Shake your bottle

March 6, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
right size packaging bottle
Four flavors of the diet aid Rightsize now are packed in single-serve pouches for on-the-go consumers. Source: Insight Beverages Inc.
Old ideas that clicked are tailor made for recycling, provided they have a contemporary twist. Exhibit A is a new single-serve smoothie pack from Insight Beverages Inc.
 
Two years ago, Insight acquired Lake Zurich, IL-based Rightsize, maker of an eponymous smoothie mix sold at retail in 20.5-oz. canisters. The mix is positioned as a meal-replacement diet aid. Followers of the plan can purchase a 20-oz. “blender bottle,” with a steel coil inside, to mix the powder with skim milk.
 
Protein levels and carb and calorie counts are similar to Carnation Instant Breakfast, the evaporated milk mix introduced in the mid-1960s. Instant Breakfast enjoyed moderate success when merchandised in grocers’ long-gone diet sections, but popular success came when it was moved to the cereal aisle.
 
Laurie Chapman, Rightsize’s brand manager, hopes the single-serve pouch composed of foil and PET will do for her diet aid what the cereal aisle did for Instant Breakfast. “It’s a more contemporary version of Instant Breakfast,” she says, “with all the convenience factors built in for people on the go.”
 
For more information:
Laurie Chapman, Insight Beverages Inc., 847-847-3139, lchapman@insightbeverages.com

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Kevin Higgins, Senior Editor

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

What was your favorite part of FA&M 2014?

View Results Poll Archive

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png