Organic attitudes and beliefs study finds growing trust
More consumers are buying organic, and trust in certification is up.
The 2013 US Families' Organic Attitudes and Beliefs Study found eight in 10 US parents purchase organic foods at least sometimes, with produce still the leading organic category followed by bread and grains, dairy and packaged foods. Four in 10 also reported trust in the USDA Organic seal, up from 32 percent a year ago. According to Chris White, chief development officer of Organic Alliance, Inc., "OTA's study confirms what we're seeing in the organic produce market—demand continues building steadily for a variety of fresh organic products. The mainstream consumer is now getting engaged, which means real growth in organic product sales is just getting started.”