Barbara's Puffins cereal gains non-GMO verification
New packaging with the certification will hit shelves this fall.
Wholesome cereal and snack manufacturer Barbara's announced its Puffins cereal has gained non-GMO verification, and will display non-GMO project verification on its packaging starting in the fall. The announcement about Puffins, the company's most popular cereal, will mean that 30 of 37 cereals and snacks have attained non-GMO certification.
"Barbara's has always been committed to bringing consumers only the most wholesome and simple ingredients and we've always listened closely to our loyal fans," says Federico Meade, Barbara's vice president of marketing. "In a survey of our most frequent purchasers, we learned that 90% wanted their cereals and snacks to be GMO-free."