Innovation
TECH FLASH

Millennial moms use mobile tech in the kitchen

Moms ages 18 to 34 are more likely to use smart phones and tablets in meal planning, shopping and cooking.

August 14, 2013
/ Print / Reprints /
ShareMore
/ Text Size+
Millennial moms use mobile tech in the kitchen
Millenial moms use mobile tech for recipe sharing, preparing shopping lists and more. Source: PRWeb.com

According to a survey of 1,500 women, millennial moms are using mobile devices smart phones and tablets in the meal planning, shopping and cooking cycle at an unprecedented rate.

Data shows moms ages 18 to 34 are 44 percent more likely to own a smart phone, and 51 percent of them use mobile devices to find grocery promotions and discounts. An additional 20 percent search for coupons, and almost a third of millennial moms use smart devices for making grocery lists.

Almost 75 percent of millennial moms who own a tablet use it while cooking, and nearly half of these tablet users have shared a recipe on the device via social media. Moms with children at home are especially likely to use social media in the kitchen, with 71 percent following brand and store accounts for specials and sale information. That’s compared to 57 percent of moms without kids at home.

However, in-store mobile use has a way to go to catch up. Only 20 percent of millennials report using their smart phone to search for specials while shopping, while a much higher percentage across all age groups finds coupons in more traditional places like newspapers, the Internet, direct mail and store loyalty programs.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +