Food Safety
TECH FLASH

Food allergy sufferers turning to tech for shopping help

According to new survey data, two-thirds of households with food allergy sufferers find grocery shopping difficult.

August 28, 2013
/ Print / Reprints /
ShareMore
/ Text Size+

Food allergy sufferers turning to tech for shopping help

According to a new report from market research company Lab42, food allergy sufferers find grocery shopping difficult given their dietary needs, and many are turning to social media and mobile tech to make meal planning and shopping trips easier. Half of households with food allergy sufferers say they research food brands online prior to visiting a store; between 25 and 30 percent use social media sites like Pinterest and Facebook to find allergy-friendly recipes.

Seventy-six percent report using a smart phone in the store at some point while shopping; 36 percent use an app to find foods for their specific allergy. Popular apps include Food Allergy Detective, Food Network and Allergy Eats.

Around one in five reported shopping online for foods related to their allergy, while 35 percent say they shop at a specialty grocery store. Overall, households with food allergy sufferers are four times more likely than non-allergy households to do the majority of their grocery shopping at specialty stores.

“Homes with food allergy sufferers have to take a few extra steps to accommodate the allergy, including extensive food research before a shopping trip, diligent reading of food labels and preparing meals the entire family can eat,” says Gauri Sharma, CEO of Lab42. “There’s an opportunity for food manufacturers to bridge the information gap for households with food allergy sufferers by not only developing their online presence and tech-enabled solutions but also extending them into the in-store experience.”

View an infographic from Lab42 here.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

Food Engineering

FE October 2014 Cover

2014 October

The October 2014 issue of Food Engineering explores companies that have successfully grappled with "the new business reality" and are coming to terms with it being here to stay. Also, read about the work going on behind the scenes to keep FSMA on track.

Table Of Contents Subscribe

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.