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Dairy Research Institute launches 2014 new product competition with focus on baby boomers

The competition is open to undergraduate and graduate students in the US and Canada.

September 17, 2013
KEYWORDS dairy
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Dairy Research Institute announces 2014 new product competition

The Dairy Research Institute announced its 2014 new product competition, open to undergraduate and graduate students in the US and Canada. This year's competition asks participants to develop a new dairy or dairy-based product that appeals to the baby boomer generation, the group that will control 70 percent of disposable income in the US over the next five years, according to Nielson. A winning entry will appeal to active older adults, who are motivated by independence, longevity and chronic diseases associated with aging.

For more information or to enter, click here.

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