Manufacturing News

McDonald's announces sustainable beef initiative

No standards for sustainable beef have been defined, but an organization has been established to do so.

January 14, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

McDonald's says it will source sustainable beef by 2016

McDonald’s announced it will begin purchasing sustainable beef for its burgers in 2016—as soon as it develops the criteria for sustainability. It aims to do so under the auspices of the Global Roundtable for Sustainable Beef, a body established in 2011 made up of “leading organizations from within the beef industry, environmental branch, retailers and others with a close interest in the industry.”

According a release from the Roundtable, criteria will include labor and workers’ rights; the well-being of animals in various management systems; food safety, nutrition and food security; the well-being of local communities; energy conservation; air, soil and water quality; and the reduction of waste.

McDonald’s Vice President of Global Sustainability Bob Langert told GreenBiz.com that the company isn’t able to commit to a specific percentage of sustainably sourced beef in 2016, but added, “Our vision is to buy verifiable, sustainable beef in the future for all our beef. We have achieved internal alignment and energy around that aspirational goal, which is a big task.”

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Fabulous Food Plant: Paramount Citrus

Learn more about this fabulous food plant in Food Engineering's article, found here.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

What was your favorite part of FA&M 2014?

View Results Poll Archive

THE MAGAZINE

Food Engineering Magazine

Food engineering magazine 2014 april cover

2014 April

Catch a preview of the Powder and Bulk Show in this April 2014 edition of Food Engineering. Also, be sure to check out a coffee stick making a real stir and a major advancement in the the pet food industry.
Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

 

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.pnglinkedin_40px.png