Manufacturing News

McDonald's announces sustainable beef initiative

No standards for sustainable beef have been defined, but an organization has been established to do so.

January 14, 2014
/ Print / Reprints /
/ Text Size+

McDonald's says it will source sustainable beef by 2016

McDonald’s announced it will begin purchasing sustainable beef for its burgers in 2016—as soon as it develops the criteria for sustainability. It aims to do so under the auspices of the Global Roundtable for Sustainable Beef, a body established in 2011 made up of “leading organizations from within the beef industry, environmental branch, retailers and others with a close interest in the industry.”

According a release from the Roundtable, criteria will include labor and workers’ rights; the well-being of animals in various management systems; food safety, nutrition and food security; the well-being of local communities; energy conservation; air, soil and water quality; and the reduction of waste.

McDonald’s Vice President of Global Sustainability Bob Langert told that the company isn’t able to commit to a specific percentage of sustainably sourced beef in 2016, but added, “Our vision is to buy verifiable, sustainable beef in the future for all our beef. We have achieved internal alignment and energy around that aspirational goal, which is a big task.”

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +