Manufacturing News
TECH FLASH

Coca-Cola eyes home market in new partnership with Keurig maker

The move will bring the soft drink giant into competition with SodaStream.

February 12, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Coca-Cola eyes home market in new partnership with Keurig maker

Coca-Cola announced a new partnership with Green Mountain Coffee, maker of Keurig single-serve hot beverage machines.

Coke will buy a 10 percent stake in Green Mountain Coffee for $1.25 billion—though the soft drink maker isn’t looking to get into the coffee business. Instead, Coke plans for its company’s products to be featured in Green Mountain Coffee’s new Keurig Cold, set to debut in 2015. The move will position Coca-Cola as a competitor to Israel-based SodaStream, a home carbonization system that offers branded and private label flavored syrups.

For its part, SodaStream  seems ready for a fight. Fox Broadcasting asked the manufacturer to edit its 2014 Super Bowl ad featuring actress Scarlett Johansson to omit the final line, “Sorry, Coke and Pepsi,” out of fear it would upset the halftime show sponsor, according to BusinessWeek.

 SodaStream’s machines are in 7 million homes—although only about 1 percent of US kitchens sport one. It has deals in place with brands including Kool-Aid, Crystal Light, Country Time and Ocean Spray.

Brian Kelley, chief executive of Green Mountain, says Keurig Cold will deliver carbonated beverages without CO2 cartridges, unlike SodaStream units. Ease of use will also be a differentiator: Customers won’t have to calculate a drink’s required carbonation or syrup because the formulas will be stored in the system. Green Mountain Coffee stock rose over 25 percent the day after the announcement of its partnership with Coca-Cola.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Shane O'Halloran

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +