Consumers have little time to prepare home-cooked meals anymore. And retailers have seized on this as an opportunity to do the cooking for them. The fresh prepared food sections in grocery stores offer a variety of fresh meal selections. But it’s not just the food that provides that home-cooked feeling, so does the packaging.
Sealed Air Corp. developed the Cryovac Simple Steps plate for the ready-meal category to satisfy consumers’ appetite for quality food with an eating experience that matches. According to Sean Brady, marketing director for Sealed Air Food Care Ready Meals, the plate resembles upscale restaurant dishware.