Manufacturing News

Snyder’s-Lance to sell private brands to Shearer’s Foods LLC, acquire Baptista's Bakery Inc

Snacking company Snyder’s-Lance announced $430 million deal in order to focus attention on growing branded products

Snyderâ??s-Lance to sell private brands to Shearerâ??s Foods LLCSnacking company Snyder’s-Lance announced the sale of Private Brands to Shearer’s Foods, LLC last week for $430 million in order to focus attention on growing branded products.

The agreement authorizes the sale of Private Brands, which include Brent & Sam’s, Delicious Bakery, and Vista, and two manufacturing facilities in the US and Canada to Shearer’s Foods, a snack provided based in Ohio.

"This transaction is an important step forward for Snyder's-Lance as we dedicate our attention to our branded portfolio," said Carl Lee Jr., president and CEO of Snyder’s-Lance. "Over the past several years, we have been building operational and branded capabilities which provide an exceptional platform for accelerating growth.”

During this time, Lee said Private Brands performed well, but is in a position where a new central owner can take over.

“Looking forward for Snyder's-Lance, we believe focusing more completely on our branded products will create better long term shareholder value as we grow organically through product innovation and the acquisition of additional core brands,” Lee said.

Headquartered in Charolotte, NC, Snyder’s-Lance produces snack products including pretzels, crackers, chips, cookies and more.

On the same day, Snyder’s-Lance made a second announcement that detailed plans to acquire Baptista’s Bakery Inc., current manufacturers of the company’s Snack Factory Pretzel Crisps brand.

The Snyder’s Lance points to the acquisition as a way the company is focusing attention on branded products.

According to the company, Babtista’s products are bringing growth to the company with its line of “better for you” snacks and other products that are driven by consumer preferences and insight.

“The combination of Baptista's quality and product innovation teamed with the marketing, sales and distribution capabilities of Snyder's-Lance means our best accomplishments are yet to come,” said Nan Gardetto, CEO and founder of Baptista's. “I am personally excited for our company's future and the success that lies ahead."

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Jeremy Gerrard

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +