Latest headlines

NPD sheds light on gluten-free

May 29, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

NPD sheds light on gluten-freeGlobal information company NPD Group report one in four US consumers believe gluten-free is good for everyone, though the high cost and taste of gluten-free products outweigh these potential health benefits.

The finding is a result of a recent NPD’s study “Understanding the Gluten-Free Trend.”

According to the report, 11 percent of America’s households follow a gluten-free diet. However, only 25 percent of those who follow this diet say celiac disease or gluten sensitivity is the main reason for their decision. Other respondents who choose a gluten-free lifestyle said they do so for digestive health and to eliminate toxins from the body.

But consumers on a gluten-free lifestyle said poor taste and expensive products were reasons they have chosen to not purchase a gluten-free product.

“There is clearly a segment of the population who avoids gluten for reasons other than gluten sensitivity or disease, providing a greater opportunity for food manufacturers and retailers,” says Darren Seifer, NPD food and beverage industry analyst. “Food marketers should pay close to attention to all of the reasons for a gluten-free diet and connect the reasons with appropriate messages in order to better target your audiences.”

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Jeremy Gerrard

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE August 2014

2014 August

The August 2014 issue of Food Engineering explores how your operation could be doing more to create a culture of employee engagement. Also, read more on how your business and insurance partners must know the basics of your business and its nuances as well.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +