Latest headlines

Guinness goes blonde with new American lager

August 15, 2014

guinness goes blonde with new american lagerManufacturers of the iconic Guinness Stout have stepped outside their traditional dark past and launched the new Guinness Blonde American Lager.

Brewed out of Latrobe, PA, the beer uses American hops and 125-year-old Guinness yeast.

“Guinness Blonde American Lager brings the taste, color and character of great American beers and fuses them with the heritage and artistry of the Guinness tradition begun in 1759 by Arthur Guinness,” said Doug Campbell, Guinness Brand Director.

Guinness said its brewers in Dublin took notice of how lagers were gaining popularity in the US and began to collaborate with brewing experts in the states to create the new beer.

Brewers described the taste as a complex, flavorful lager with a floral, hoppy aroma that is a combination of Mosaic, Willamette and Mount Hood hops.

The new beer is part of the Guinness Discovery Series, which intends to highlight a range of “fusion brew” beer options to be released under the Guinness trademark.

"Beer drinkers' tastes are evolving and people are looking to try different flavors and styles, and we're excited to show what Guinness is capable of beyond the traditional dark stout with Guinness Blonde American Lager,” Campbell said. “The beauty of this beer is that we're able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Jeremy Gerrard

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.

Podcasts

Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe

THE FOOD ENGINEERING STORE

Food-Authentication-Flyer-(.gif
Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +