Latest headlines

Study reports consumers often treat themselves to food gifts

August 18, 2014
/ Print / Reprints /
/ Text Size+

Study reports consumers often treat themselves to food giftsWhile food gifting is typically reserved for holidays and special celebrations, consumers who purchase food gifts are finding more occasions to purchase the products and are rewarding themselves nearly as much as they do others.

According to new market research from Packaged Facts, 42 percent of consumers have purchased a food gift for others in the past year. However, 47 percent of consumers reported they purchased at least one food gift for themselves.

Consumers most likely to purchase food gifts for themselves were men and those with higher incomes. To capitalize on the trend, Packaged Facts said marketers should consider offers side as buy one, get one free to provide an incentive to consumers.

The most commonly purchased food gifts were boxed chocolates and candies, though items such as cooking condiments, sweet baked foods, nut/salty snacks and sweet condiments were not far behind.

Results of the study were recently published by Packaged Facts in the Food Gifting in the U.S., 4th Edition, found here.

Did you enjoy this article? Click here to subscribe to Food Engineering Magazine.

Recent Articles by Jeremy Gerrard

You must login or register in order to post a comment.



Image Galleries

Plant of the Year 2014

Blue Diamond Growers was chosen as Food Engineering's 2014 Plant of the Year. The Sacramento-based company is the world’s largest producer of almonds and almond ingredients.


Burns & McDonnell project manager RJ Hope and senior project engineer Justin Hamilton discuss the distinctions between Food Safety and Food Defense as well as the implications for food manufacturers of the Food Safety Modernization Act.
More Podcasts

FSMA Audit

What is the is most important step you have taken to become ready for a FSMA audit?
View Results Poll Archive

Food Engineering

FE September 2014

2014 September

The September 2014 issue of Food Engineering explores how lean manufacturing, quality improvements and increased automation helps processors meet rapidly changing demands. Also, read how robotics, advanced machine controls, software and OEE are just a few of the tools that can boost productivity on packaging lines.

Table Of Contents Subscribe


Food Authentication Using Bioorganic Molecules

This text provides critical tools and data needed to augment routine food analysis and enhance food safety by aiding in the detection of counterfeit, and potentially deleterious, foods.

More Products

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

Food Master

Food Master Cover 2014Food Master 2014 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit to learn more.


FE recent tweets

facebook_40.pngtwitter_40px.pngyoutube_40px.png linkedin_40px.pngGoogle +