Whole Foods Market, Inc. announced Thursday that its new line of stores targeting millennial shoppers will be named “365 by Whole Foods Market,” a nod to the company’s existing “365 Everyday Value” house brand.
USDA’s Agricultural Marketing Service (AMS) announced it has extended the deadline for members of the public to submit alternative proposals on a new industry-funded promotion, research and information order for organic products.
USDA’s Agricultural Marketing Service (AMS) announced nearly $12 million in organic certification assistance is available through the department in order to make certification more affordable for organic producers and handlers in the US.
As part of its second quarter earnings release, Whole Foods Market announced its plans to open a new chain of stores targeting millennial shoppers and offering lower prices as competition over natural and organic products from other chains increases.
The organic industry continues to show rapid growth both domestically and globally with 19,474 certified organic operations in the US and a total of 27,814 certified organic operations around the world, according to USDA.
Organic foods were a big draw for US consumers in 2014 as sales of organic products jumped up 11 percent to $39 billion, a record for the industry, according to the annual Organic Trade Association (OTA) survey.