- THE MAGAZINE
- FOOD MASTER
“Consumers are making a move back to sugar, and we’re thrilled that Pepsi is getting back to the basics,” said Andy Briscoe, CEO of the Sugar Association. “Pepsi Throwback gives shoppers another opportunity to choose natural sweeteners instead of manufactured ones.”
Pepsi is not the only beverage bottler making a return to sugar. Dr Pepper recently released Heritage Dr Pepper, and Gatorade has also announced plans to move back to sugar. Snapple and Jones Soda have likewise moved away from corn syrup, the association said.