Grocery retail

Safeway surpasses cage-free egg sales goal

Sales of cage-free eggs have beaten the grocer's goals

December 19, 2012

Grocery retailer Safeway has exceeded its 2010 goal of increasing cage-free egg sales from 6 to 12 percent, with sales of cage-free eggs currently surpassing 15 percent. The initiative complements the firm’s 2008 policy of requiring private label brands Lucerne and O Organics to source eggs from Certified Humane farms. “Safeway’s commitment has been unique and impressive,” said Adele Douglass, founder and CEO of Humane Farm Animal Care, the nonprofit that developed and administers the Certified Humane labeling program. “As a result, Safeway and its suppliers have had a major impact on improving the humane treatment of laying hens in the US”

Shane O’Halloran joined Food Engineering in November of 2012 as Digital/Online Editor. He graduated from Oberlin College in 2010, and worked as a copy editor and contributor to BleacherReport.com and ShesGameSports.com. He has also written feature articles on a freelance basis for publications in the western suburbs of Philadelphia. His areas of expertise include social media campaigns and website management. Shane produces daily news updates for www.foodengineeringmag.com and Food Engineering’s social media sites. In addition, Shane writes news articles for FE’s TechFlash e-newsletter and Food Engineering’s People and Industry section.