Hostess selects Flowers Foods as stalking horse bidder for bread businesses

An auction has been set for Jan. 25.

January 14, 2013

Hostess Brands selected Flowers Foods as the stalking horse bidder for most of its bread businesses, including the Butternut, Home Pride, Merita, Nature’s Pride and Wonder brands. The agreement would include a cash payment of up to $360 million. Hostess also selected Flowers Foods as the stalking horse bidder for its Beefsteak bread brand in a separate agreement. Hostess has requested that a NY bankruptcy court authorize the company to proceed to auction with Flowers Foods acting as the stalking horse. A hearing is scheduled for Jan. 25, with the auction set to take place on Feb. 28 if Hostess receives permission to proceed.

Shane O’Halloran joined Food Engineering in November of 2012 as Digital/Online Editor. He graduated from Oberlin College in 2010, and worked as a copy editor and contributor to BleacherReport.com and ShesGameSports.com. He has also written feature articles on a freelance basis for publications in the western suburbs of Philadelphia. His areas of expertise include social media campaigns and website management. Shane produces daily news updates for www.foodengineeringmag.com and Food Engineering’s social media sites. In addition, Shane writes news articles for FE’s TechFlash e-newsletter and Food Engineering’s People and Industry section.