Food Engineering

Organic market removes products with cartoons on packaging

CEO cites danger of marketing to children

January 17, 2013

Organic market removes cartoons from packaging

MOM’s Organic Market, a Maryland- and Virginia-based organic grocer, will remove products featuring characters from children’s cartoon shows on their packaging, citing concerns over the ethicality of marketing to children. “Marketing to children is wrong and should be illegal,” says Scott Nash, founder and CEO of MOM’s. “Advertising is a shady game. It focuses on creating a shallow emotional attachment instead of pointing out the merits of a product. Unfortunately it works—and young children are particularly susceptible.” An FTC report showed that major food and beverage manufacturers spent $1.79 billion marketing to children in 2009. More than $80 million of that went to licensing fees for cartoons and other popular characters.