Food Engineering

Twinkies, Wonder Bread sales approved

An investment group and Flowers Foods were the buyers.

March 20, 2013

Twinkies, Wonder Bread sale approved

New York Bankruptcy Court has approved the sale of Twinkies and Wonder Bread, along with several other bakery brands once owned by the now bankrupt Hostess, in two transactions. Apollo Global Management and Metropoulos & Co paid $410 million for the Twinkies and other snack cake brands, while Flowers Foods purchased Wonder and Nature’s Pride bread brands for $360 million. The buyers have expressed interest in beginning product production as soon as possible. Hostess will return to court on April 9to seek approval of its sale of Drake’s snack cakes to McKee Foods Corp for $27.5 million.