Food Engineering
Packaging

Clear packaging shows off snack bar

A new flavor helped inspire a transition from opaque to clear film packaging.

April 9, 2013
A new flavor, coconut chocolate dipped mixed nuts, helped inspire thinkThin, Los Angeles, CA, to transition from opaque to clear film packaging so consumers could see the natural ingredients in its Crunch bars. The clear, multilayer barrier material provides a 12-month shelf life for the weight management bars. 
 
A caddy, made of recycled and virgin paperboard, merchandises the high-protein, low-/no-sugar, gluten-free product. “Our goal with our new see-through design is to highlight the rich texture and nutritious ingredients in our food,” says Lizanne Falsetto, founder and chief executive officer of thinkThin. “It’s a natural progression of showcasing our brand message in a clear, visually appealing way,” she adds.
 
The coconut chocolate addition extends the thinkThin Crunch line beyond fruits and takes advantage of the growing popularity of coconut, a good source of calcium and magnesium. With coconut, chocolate and nuts, the line extension combines appealing flavors at less than 200 calories per bar. The seven other members of the thinkThin Crunch line include chocolate dipped mixed nuts, caramel dipped mixed nuts, blueberry mixed nuts, mixed nuts, white chocolate dipped mixed nuts, cherry mixed nuts and cranberry apple mixed nuts. The bars measure roughly 6 x 2.3 x 0.5 in.