Food Engineering

National Peanut Board launches allergy awareness campaign

August 6, 2014

National Peanut Board launches allergy awareness campaignTargeting one of the most common food allergies, the National Peanut Board (NPD) has launched PeanutAllergyFacts.org, a new website tool designed to provide science-based information about peanut and food allergies.

According to the NPD, the new site is part of an awareness campaign stemming from consumer research conducted in 2013 by the Bantam Group that revealed there were significant misconceptions about food allergies and allergy management.

“While 99 percent of Americans can safely enjoy the nutritional benefits of peanuts, it’s imperative that we must all be conscientious of the way we prepare, share and consume food,” said Bob Parker, NPB president and CEO.

More information on the site can be found here.