Customer loyalty cards key ingredient of track and trace
A year ago, CSPI called on retailers to begin using their cards to help in the recall process. According to Klein, who cites an AP article discussing how CDC made use of critical information gleaned from the cards, the cards speeded identification of the contaminated salami that sickened nearly 250 people in 44 states, preventing a much bigger outbreak from occurring. This successful outcome, she says, should get other retailers thinking about how they can protect their customers when the next outbreak hits.The bonus cards swiped at grocery stores can do more than save consumers money and generate powerful marketing databases, says Klein. The cards can help retailers contact consumers via phone or email, warning them not to eat a contaminated product.