Food Engineering

Pepsi, others go retro sweetening soft drinks with sugar

January 13, 2010

The Sugar Association recently applauded Pepsi-Cola for reintroducing Pepsi Throwback, which is sweetened with all natural sugar instead of high fructose corn syrup. The beverage appeared briefly on store shelves in the spring of 2009 in retro can and bottle packaging and does so again in this latest limited-time appearance.

“Consumers are making a move back to sugar, and we’re thrilled that Pepsi is getting back to the basics,” said Andy Briscoe, CEO of the Sugar Association. “Pepsi Throwback gives shoppers another opportunity to choose natural sweeteners instead of manufactured ones.”

Pepsi is not the only beverage bottler making a return to sugar. Dr Pepper recently released Heritage Dr Pepper, and Gatorade has also announced plans to move back to sugar. Snapple and Jones Soda have likewise moved away from corn syrup, the association said.