- THE MAGAZINE
- FOOD MASTER
Cheerios: Food or drug?
According to the letter, “Based on claims made on your product’s label, we have determined that your Cheerios Toasted Whole Grain Oat Cereal is intended for use in the prevention, mitigation and treatment of disease.”
The letter outlines claims made on the Cheerios label: “You can lower your bad cholesterol 4% in 6 weeks,” and “Did you know that in just six weeks Cheerios can reduce bad cholesterol by an average of 4%...”
According to FDA, these claims indicate that Cheerios is intended for use in lowering cholesterol, and therefore in preventing, mitigating and treating the disease hypercholesterolemia. Additionally, the claims indicate that Cheerios is intended for use in the treatment, mitigation and prevention of coronary heart disease through lowering total and bad cholesterol. Because of these intended uses, FDA considers the product a drug or a new drug, and therefore, cannot be marketed with the above claims in the
General Mills has posted a vigorous response on its Web site: “Cheerios’ soluble fiber heart health claim has been FDA-approved for 12 years, and Cheerios’ ‘lower your cholesterol 4% in 6 weeks’ message has been featured on the box for more than two years.”According to the General Mills rebuttal, “The science is not in question. The scientific body of evidence supporting the heart health claim was the basis for FDA’s approval of the heart health claim, and the clinical study supporting Cheerios’ cholesterol-lowering benefit is very strong. The FDA is interested in how the Cheerios cholesterol-lowering information is presented on the Cheerios package and Web site. We look forward to discussing this with FDA and to reaching a resolution.”
Wanted: Effective CPG talent management
According to the study, many sales executives see a significant opportunity to improve the effectiveness of their talent management programs. A low-growth economy presents a chance for companies willing to invest in the best and brightest sales force to be well positioned when the recovery commences.
Executives surveyed for the study identified aligning talent with customer needs and effective performance evaluation as primary concerns within the CPG industry. Workforce diversity also is a priority for CPG sales teams, according to the study.The study surveyed 164 executives and sales people from 34 CPG manufacturers and sales and marketing agencies in the
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Dreyer’s Grand Ice Cream appointed Mike Mitchell as president and CEO. Mitchell comes from Nestlé
Frank Kitchel was named vice president of marketing, meat & dairy flexibles for Alcan Packaging Food Americas. He previously was director of marketing, meat & dairy flexibles.
Nestlé hosted the first annual Creating Shared Value Forum in collaboration with the United Nations Office for Partnerships and the Swiss Mission to the United Nations. During the event, world leaders discussed water, nutrition and rural development.
Campbell Soup Co. completed the acquisition of artisan bread maker Ecce Panis of
The American Meat Institute Foundation recognized 32 Tyson Foods operations with environmental awards at its annual Conference on Worker Safety, Health, Human Resources and the Environment, held in
Public-private partnership and strategic research group Top Institute Food and Nutrition appointed professor Wim Saris as science director, Nutrition and Health.
Applegate Farms appointed Eric Miller as VP of sales. Miller has more than 25 years of experience in senior executive and sales roles in organizations including Quaker Oats.
Unilever intends to acquire Baltimor Holding ZAO’s sauces business, the leading ketchup business in
Former Starbucks Senior Vice President of Manufacturing and Supply Chain Operations Rich Soderberg joined Vigilos as its food processing industry advisor.
Glory Foods Inc. and C.H. Robinson Co. have partnered to expand the Glory Foods Fresh Produce program. The partnership allows Glory Foods to focus on new product development and marketing, while C.H. Robinson oversees distribution.
The Sholl Group has implemented a restructuring of its Green Giant Fresh value-added business. The restructuring comes after the sale of the brand licensing rights to Growers Express LLC.
Reddy Ice appointed four members to its senior management team: William A. Tolany, executive vice president and chief customer officer; Nicholas P. Bolton, senior vice president - manufacturing, engineering and procurement; William A. Richardville, senior vice president - distribution and logistics; and Steven A. Wilson, senior vice president - national account sales.
Brett Groom joined ConAgra Foods as vice president, media, digital and social marketing for the company’s consumer brands.
Glanbia Nutritionals opened a new 7,000 sq.-ft. product development center in
Larry Strayhorn joined TGW-ERMANCO and succeeds Leon Kirschner as president. Strayhorn will also become a member of the board of directors.
ECC/Detectamet, manufacturer of metal-detectable products, acquired CK European Safety Equipment Limited.
Iconics announced a working relationship with Kepware to deliver Windows CE communication solutions for use with Iconics’ embedded SCADA and visualization products for machine builders and plant OEMs.
Omron Scientific Technologies will host more than 35 regional US Skill Builder training seminars from June through August of 2009. The one-day seminars focus on the requirements and methods of machine and process safeguarding.
Plasport, a division of Plascon, named Bob Robke as sales manager for its line of form fitting poly liners used in the food, chemical and biopharmaceuticals industries.