Milk, juices and sports drinks in grab-and-go bottles are flying off retail shelves nationwide, yet a Michigan dairy was able to increase velocity by inserting a pop-up straw in 16-oz. PET containers, producing double-digit sales gains despite a bump in prices from 69 to 79 cents.
The Austrian educator, Rudolph Steiner said, “If you hear, you forget. If you see, you remember. If you do, you understand.” This should be the basis of all educational programs that are developed for food processing plants.