At PACK EXPO 2015, the Association for Packaging and Processing Technology (PMMI) unveiled the findings from three industry reports: the “State of the Industry U.S. Packaging Machinery Report,” “Global Packaging Trends” and the “2015 Flexible Packaging Market Assessment Report.”
Traditionally, brands have viewed packaging as one of the most important opportunities for communicating to their customers. Now, new technology is giving brands the opportunity not to just communicate, but to interact with their customers through “smart” packages enabled by mobile technology.
Belgian brewery Martens has launched a new brand of beer, Dagschotel, which is packaged in PET bottles digitally printed with a smartphone application. The beer was created in coordination with the Belgian TV sitcom, “F.C. Kampioenen,” to promote its new movie.