The Food Safety Modernization Act’s preventative controls rule went into effect this past fall for large CPG food and beverage companies. Most in the industry understand the new rules are focused on prevention of food safety hazards, but that doesn’t mean everyone is at the same level of comprehension and compliance.
Consumers are demanding more and more to know exactly what is in the foods they are eating. To evolve with this trend, Mondelēz International has just launched a new app that gives consumers quick access to this information and was one of the first companies to sign on to the SmartLabel initiative with the Grocery Manufacturers Association (GMA) following its initial launch.
“While we will always have deep roots in organic dairy, we are evolving to provide options that satisfy families’ broader diets, such as macaroni and cheese, crackers and fruit snacks,” says Mike Ferry, president of Horizon Organic.