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Home » Lead Generation

Lead Generation

Back button. BACK TO MEDIA KIT HOME
Download as PDF
eBOOKS
CUSTOM eNEWS
eBLASTS
WEBINARS
ABM
COST PER LEAD
ADVANCED TARGETING
DRIP
LEAD NURTURING
eBOOKS

Sponsor a unique collection of FOOD ENGINEERING articles designed as a downloadable digital eBook and leverage the most influential and respected food and beverage industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on FOOD ENGINEERING to marketing to FOOD ENGINEERING‘S community of food and beverage professionals and gathering leads for your business development efforts.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000–1,200 words) 3–5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

eBook sample
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CUSTOM eNEWS
custom eNews sample

Co-branded with FOOD ENGINEERING to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

FOOD ENGINEERING eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Food & beverage manufacturing professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of  FOOD ENGINEERING, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast samples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x -
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Sneak Peek eBlast | Sponsors an upcoming article. x -
Sneak Peek - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x -
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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WEBINARS & ONLINE EVENTS
Webinar statistics

A FOOD ENGINEERING webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 596 average registrant leads. #

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through  FOOD ENGINEERING’s Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!^

Target Audience Less Wasted Messaging Qualified Leads
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ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!

*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks

CASE STUDY EXAMPLE:

Traditional Versus Advanced Targeting Audience
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COST PER LEAD

Looking for leads who took a qualified action on your content? Use our cost per lead program to generate a set number of leads to help grow your customer base.

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DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

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LEAD NURTURING

Leverage your content amongst your leads to continue to move them down the sales funnel and find out who the most sales-qualified leads are for your business.

Lead Nurturing Lead Nurturing

 

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SOURCES REFERENCED

# Media Owner’s Data
^ FLIPMYFUNNEL

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
Beverage Industry Candy Industry Cannabis Products Dairy Foods Food Engineering Food Master Flexible Packaging Food Safety Strategies Independent Processor The National Provisioner Prepared Foods Packaging Strategies Packaging Strategies News Refrigerated & Frozen Foods Snack Food & Wholesale Bakery

 

CONTACT US
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Troy, Michigan 48084
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ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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Food Engineering

FE January 2021 cover

2021 January

In the January 2021 issue of Food Engineering, find out how processors can use robotics and analytics to fill in the gaps when key employees take time due to the coronavirus.
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