Kellogg to reward $2M to rice farmers for reducing greenhouse gas emissions
In support of Kellogg's Better Days global purpose platform, Kellogg Company announced Kellogg's InGrained, a $2 million, five-year program that will partner with Lower Mississippi River Basin rice farmers to reduce their climate impact, ensuring benefits to people and planet are "ingrained" in our foods. Much of the rice sourced from this area is used in iconic rice-based foods like Kellogg's Rice Krispies and Kellogg's Special K cereals.
The program will work with partners in the Lower Mississippi River Basin to reward rice farmers for the tons of greenhouse gas (GHG) emissions they reduce, using a playbook of climate-positive practices adapted to their farms. In 2022, Kellogg will pilot InGrained in Northeast Louisiana in collaboration with leading agricultural GHG measurement firm Regrow, rice producers, Kellogg supplier Kennedy Rice Mill LLC, and agribusiness firm Syngenta.