Direct-to-consumer sales are growing due to brands craving a closer connection to their customers, as well as having more control over the product journey.
While traditional business models are still turned upside down due to the ongoing global pandemic, small and large food brands alike are capitalizing on the ascendant e-commerce trend of direct-to-consumer (DTC) shipping, while restaurants have followed suit with increased home delivery.
Trends show that this is working for U.S. consumers. In addition to the pandemic-fueled 45.5% growth from 2019 to 2020, U.S. digital D2C sales were expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to an eMarketer report.