Party Horses
announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain. Using an Ethereum smart contract created through computer code, algorithms assign traits to each piece of art during a “minting” process.
Party Horses began as a Louisville, Ky.-based project by co-founders Justin Delaney, a serial entrepreneur and successful multi-exit CEO, and Brook Smith, a philanthropist and prolific racehorse owner.