Idahoan Foods has joined the Consumer Brands Association’s (CBA) Ukraine relief efforts by donating 322,560 pouches of its ready-to-eat Honest Earth brand Mashed Sweet Potatoes to CBA partner World Central Kitchen (WCK). WCK is providing emergency food relief, serving millions of meals to Ukrainian families fleeing home as well as people remaining in the country.
This donation, with an estimated retail value of more than $1 million, will provide more than 645,000 servings of much-needed food assistance. The brand’s sweet potatoes are shelf-stable and come ready-to-eat, avoiding the need for appliances. They’re also a good source of vitamin A and rich in fiber, antioxidants and minerals, including potassium and iron.