The continued growth of boutique and niche pet food brands the past few years has made for crowded competition at brick-and-mortar stores and online retailers. Gone are the days of limited choice among a handful of legacy brands, with equally limited packaging options. Today’s pet owners are seeking eye-catching aesthetics, interactive labels and sustainable materials incorporated into their pet food packaging.
“Within the last decade, pet food packaging has seen a significant decline in multiwall paper and a concurrent increase in laminated plastic bags and pouches,” says Bill Kuecker, VP of marketing, North America, Mondi. “The number of brands and SKUs has exploded in the last 10 years and brand owners have worked aggressively to add features and graphics to packaging to help differentiate their product in this hyper-competitive marketplace.”