Global confectioner Perfetti Van Melle reveals its Mentos Pure Fresh gum line has launched in a 90% paperboard recyclable bottle. The new paperboard bottle—available in Fresh Mint and Spearmint and holding 80 pieces of gum—is now available on special displays at more than 3,000 Walmart stores in the U.S.
Recycling instructions are on the paperboard bottle, using typical U.S. curbside services or local drop-off programs. It is the first-to-market gum category product from a major global confectioner using this recyclable paperboard packaging.