While many industries struggle with economic and market challenges, a new report from CRB finds that pet food manufacturers are racing to add capacity to meet consumer demand for high-quality products, driven by “the humanization of pet food.”
Even as supply chain risks, labor shortages and rising costs present challenges, CRB’s newest Horizons report finds established companies and startups alike are chasing consumers who increasingly demand the food they feed their pets matches the quality and manufacturing standards of food they’d feed themselves.