Afia expands distribution of its frozen falafel to Whole Foods
Whole Foods will now carry Afia’s best-selling frozen falafel flavors, Afia’s Traditional Falafel and Afia Garlic & Herb Falafel, at close to 400 stores nationwide.
Whole Foods marks the second national retailer with whom Afia has partnered, following Sprouts in 2021. This will allow Afia to reach more customers in the Northeast, Mid-Atlantic, Florida, Midwest, Rocky Mountain and West Coast. Several regions are new for the company.