Häagen-Dazs cools off the summer heat with new City Sweets collection
Häagen-Dazs is helping consumers cool off during hot summer days with the launch of its City Sweets collection. Inspired by street food and desserts from around the world. Five new flavors including, Dulche de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, and Black and White Cookie are rolling out across the US.
Chase Design Group, the brand design agency that handled last summer’s redesign of the entire Häagen-Dazs line, worked with Brooklyn-based artist, Jade Purple Brown, known for her use of smooth, swirling shapes and bold, playful style, to create the vibrant, colorful package designs.