GFI Refreshes Bentilia Brand in Preparation for North American Re-Launch
Global Food and Ingredients Ltd. announced the completion of a new brand look and profile for the Bentilia pasta product portfolio in preparation for a major expansion into the U.S. and Canadian markets, including brand new packaging, streamlined assortment and an updated website and social media presence.
Bentilia's premium line-up of pastas comes in four varieties: three red lentil-based SKUs (penne, rotini, elbow) and a fourth superfood Ziti SKU, Bentilia 10, which includes 10 additional superfoods on top of the core red lentil ingredient. The pastas are gluten-free, nutrient-rich, and low in sodium and saturated fats and provide naturally high levels of fiber and protein from 100% lentils.
"The Bentilia brand has already been able to build a dedicated consumer base over the past five years due to its phenomenal taste and gluten-free profile," said Prashant Jairaj, VP of Plant-Based Consumer Products at GFI. "It was only appropriate that we relaunch the brand with a more contemporary approach that better reflects the ubiquitous appeal of this product among not only plant-based consumers, but the foodie in all of us that enjoys delicious, easy-to-prep meals as well."