Delivering a convenient mixture of high protein, low sugar and essential nutrients, nutrition bars are experiencing a surge in popularity. The global protein bar market was valued at $4.66 billion in 2019 and is projected to reach $7.03 billion by 2027, according to a report by Fortune Business Insights. TruFood produces millions of nutrition bars each week for its brand partners, which are sold at retail and club stores throughout North America, Europe and Mexico, as well as through its network of online distributors.
In 2019, increased customer demand prompted TruFood to embark on an expansion project to boost its manufacturing capabilities. High on the list for improvement was the company’s ingredient delivery system—a multi-step manual process that required significant time and labor to prepare and transfer fine and coarse ingredient powders and inclusions such as chocolate chunks, soy crisps and cookie pieces to the mixer.