A new ready-to-drink spirit, Casa Azul, has been launched, with 100 calories per can, 0-1 carbs and 5% alcohol. The simple ingredients of Casa Azul aim to make this spirit soda unique, real Tequila from Jalisco, Mexico is paired with natural fruit flavors and sparkling water.
Lance Collins, Casa Azul founder and chairman, has such brands like Fuze, CORE Hydration and BODYARMOR in his portfolio. Collins intentionally opted for a can design that was colorful and eye-catching. A bright sea-blue color aims to differentiate the ready-to-drink beverage from its competitors and aligns with the overall identity of a Casa Azul which means “blue house,” a nod to the Blue Weber agave or agave azul used in crafting Tequila.